M · A · C   x   D R U N I   ·   G W P   R O U L E T T E
+ art direction   + digital design   + animation
+  P R O J E C T  N A M E   M·A·C x Druni GWP Roulette
+   R O L E   Art Direction · Graphic Design · Digital Design · Animation
+   D A T E   2022
M·A·C activation exclusive for Spanish retailer Druni centred around a digital roulette game. Designed to be a fun and interactive experience, this activation aims to captivate users and drive sales of M·A·C products on Druni's website.
The activation includes banners on Druni's website that redirect users to the landing page for the game, where users can spin the wheel and win prizes ranging from the brand's products to experiences. To participate, users must provide their information and complete the required fields. After spinning the wheel, the user will receive a newsletter with the code to redeem their prize when they make a purchase of M·A·C products on Druni's website.
In addition to the landing page, the activation also features social media content on Druni's Instagram account to promote the roulette game and encourage participation. This generates buzz and drive traffic to the landing page, increasing the number of potential buyers as well as creating leads for M·A·C and Druni.
Made in collaboration with The Estée Lauder Companies E-retailers and M·A·C Spain Marketing Teams.

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